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Good jeans, good food, good style and good reads

Good jeans, good food, good style and good reads

Reuse Your Blues: Our spring line

Hope Voelkel

The jeans that started this whole thing were a second-hand pair I bought after my daughter was born. All through my babe's first (sweltering) summer, numerous visits to Virginia wineries, my return to work, birthday parties, Thanksgiving, Christmas, a trip to Nicaragua (dumb idea, it was brutally hot), a residency at a writer's colony, my sister's wedding, date nights, girls' nights .....two years and a few threadbare holes later, those jeans had become so much more than their cotton/spandex blend. 

They (quite literally) held me up in brand new life moments. They were the go-to outfit base when I’d run out of time to think about an alternative but had to wear something. Their now unwearability was it’s own kind of loss. They’d become a companion I depended on, and throwing them out felt wrong.

You know that feeling?

Our spring line is all about taking your lived-in denim and turning it into something you can keep around for longer. Our two new designs use the familiar denim/leather combination and we're still working with our trusted manufacturing partners in North Carolina. Kick-off pricing ends April 30, so go find those favorite jeans and get your order in.